One of the things I have noticed over the years is that when you read good content it feels refreshing. Every content marketer out there has a way of doing things. Most of them out there are content if they do justice to their work and move on from there.
That could mean many things like driving traffic to the website, creating a buzz, making money but the most important question to ask oneself is have I solved or at least addressed the issues that my audience is facing?
Content marketing has come a long way, and people who have updated themselves on this topic know that it is something totally different today, than what it was 10 years ago. Before it was all about products and services on their blogs,company websites and how to get more people to know what they are selling. Well, this isn’t the case anymore.
- Generate content to address an issue or a need : I believe this should be your sole driver for creating content. Everything will come later. If it is a blog, then you have an audience. They are there because they find some meaning in your content.
- It’s not about you : Please keep this in mind. If you truly want to be a content marketer it is never about what you think the audience wants. It is up to you to figure out what they need and give them that so they keep coming back for more.
- Don’t worry about the numbers : Every content marketer out there is forced to explain his work through numbers. Sadly this how most companies do things.They feel that unless you can’t give them a good number of followers or views you aren’t generating good content. Workaround for this I would say are testimonials. Generate good content and that means incorporate insights 1 & 2 and you will get yours without even asking for it.
- Infographics : Trust me on this, it works like a charm. Some topics that I am not interested in, I would have surely read them if they had Infographics in them. Please do not assume that every individual in your audience understands your jargon. As the famous saying goes “A picture is worth a thousand words”.
- Relevancy : When I talk about relevancy it means all the places where your content is listed as a referral source. Please put in a lot of effort at the beginning itself. When people read other content similar to yours find you, get redirected, shouldn’t get disappointed.
- Videos : Bloggers who blog about complex topics or who would want to show relevant examples. Initially, not many of them would click on the links but as time goes by you would see a lot of people clicking on them. This would turn a brand’s attention towards your blog.
- Links : Always remember to include links that redirect back to your blog. Now when posting on your own blog, ensure that you have only 3-4 social media links. They should be the ones that you are most active on. Too many social links make your website look cluttered.
- Tracking : Always keep track of trends on your blog and use tools like google trends to analyse the trending topics for that season.The reason for this is, if you know on what topics that you blog about are trending then you would be able to capitalize on it.
- Schedule : I have put this at the last because unless you do the things above you wouldn’t get a clear picture of your schedule. Your statistics should drive your schedule not the other way around. The reason I say this is because this would decrease the amount of load on you. As statistics will tell you on which particular days you get a maximum number of views.
Try to incorporate these things and you won’t be disappointed.