Now that you have your audience, earned, owned and paid media strategies in place and also figured out a way to optimise your content, the only thing left to do is how do you apply the final touches.
You have invested time and money to create core strategies for your content. So this is what comes after. Consider this as the final touch up to your content. This is what makes your content presentable for search engines and all of those other things that are necessary to ensure that your content reaches the right audience.
When we talk about an audience it is irrespective of whether it is for your brand, blog, products or services. What really matters is what type of an audience you want to attract.Why do you want to target them?. What problems are you going to solve of theirs? It is very important to figure out who [...]
There are a million blogs out there covering topics know to mankind. How do you ensure that your blog stands out from the rest? How is yours unique? When I say "Content Strategy", I am referring to planning, developing and managing content. Here are a few things that you can do to ensure that you stand out [...]