My experience is rather limited when it comes to crafting a content strategy but I make up for it by talking to people from other departments in the organisation to see what kind of information flows through each of them. This gave me certain ideas as to how a company can integrate all the information flowing through it to arrive at crafting a content strategy.
You have invested time and money to create core strategies for your content. So this is what comes after. Consider this as the final touch up to your content. This is what makes your content presentable for search engines and all of those other things that are necessary to ensure that your content reaches the right audience.
When we talk about an audience it is irrespective of whether it is for your brand, blog, products or services. What really matters is what type of an audience you want to attract.Why do you want to target them?. What problems are you going to solve of theirs? It is very important to figure out who [...]