Startups are always waiting for the right time to go social. Why create a Facebook or twitter account when the company is not big enough or when the company isn't making a lot of money? Please get out of that thought process.
In this age of Networking, I am just amazed as to how well connected we are. Ask anyone you know about how well connected they are, and they would say I have X no of connections on Twitter, Facebook, LinkedIn, etc. The question is "How many of us actually leverage those connections to give something back [...]