How To Create A Meaningful Social Footprint For Your Startup

How To Create A Meaningful Social Footprint For Your Startup

Startups are always waiting for the right time to go social. Why create a Facebook or twitter account when the company is not big enough or when the company isn't making a lot of money? Please get out of that thought process.

Digital Age: Customerization & Customer Co-Creation

Digital Age: Customerization & Customer Co-Creation

In today's digital age it has become easier for brands to engage with the audience at a larger scale. Some brands have taken the initiative to involve their customers in designing their products and services. It is a way of empowering your customers.

How To Maximise Your Impact On Social Media Platforms

How To Maximise Your Impact On Social Media Platforms

Today every social media platform has its own uniqueness. People use different profiles suited to their needs. There is always the question that pops up once every while as to whether you are using it the right way. Have you optimized it right? Is your network growing? To answer most of these questions you need [...]

Social Marketing: Why We Need It Now More Than Ever

Social Marketing: Why We Need It Now More Than Ever

In this age of Networking, I am just amazed as to how well connected we are. Ask anyone you know about how well connected they are, and they would say I have X no of connections on Twitter, Facebook, LinkedIn, etc. The question is "How many of us actually leverage those connections to give something back [...]

How Brands Engage With Customers

How Brands Engage With Customers

Why has it become so important for brands to engage with customers? Is there a need for brands to do that and if there is, how many brands can invest in creating those experiences. The reasoning behind this lies in the core values which make up the brand name. If the brand is created with the sole [...]