Startups are always waiting for the right time to go social. Why create a Facebook or twitter account when the company is not big enough or when the company isn't making a lot of money? Please get out of that thought process.
Today every social media platform has its own uniqueness. People use different profiles suited to their needs. There is always the question that pops up once every while as to whether you are using it the right way. Have you optimized it right? Is your network growing? To answer most of these questions you need [...]
In this age of Networking, I am just amazed as to how well connected we are. Ask anyone you know about how well connected they are, and they would say I have X no of connections on Twitter, Facebook, LinkedIn, etc. The question is "How many of us actually leverage those connections to give something back [...]
Why has it become so important for brands to engage with customers? Is there a need for brands to do that and if there is, how many brands can invest in creating those experiences. The reasoning behind this lies in the core values which make up the brand name. If the brand is created with the sole [...]