Content Marketing: Why It Should Be At The Top Of Your To-Do List

Content Marketing: Why It Should Be At The Top Of Your To-Do List

Companies are coming up with creative ways to reach the right audience for their brand. They follow all the traditional methods that have worked for them for the past few years and are unwilling to take risks to invest in other forms of marketing. The usual suspects are as follows Advertising Media Campaigns Promotional offers The [...]

Social Marketing: Why We Need It Now More Than Ever

Social Marketing: Why We Need It Now More Than Ever

In this age of Networking, I am just amazed as to how well connected we are. Ask anyone you know about how well connected they are, and they would say I have X no of connections on Twitter, Facebook, LinkedIn, etc. The question is "How many of us actually leverage those connections to give something back [...]

How Brands Engage With Customers

How Brands Engage With Customers

Why has it become so important for brands to engage with customers? Is there a need for brands to do that and if there is, how many brands can invest in creating those experiences. The reasoning behind this lies in the core values which make up the brand name. If the brand is created with the sole [...]

Content: The Essence Of Marketing

Content: The Essence Of Marketing

Why has the word "Content" gained so much significance in the field of marketing? Is is because it's easy to create? Or that it requires a lot of investment or that it needs people with a particular skill set to create it. I know for a fact that Content if created with a purpose for [...]

S.M.A.R.T MARKETING

S.M.A.R.T MARKETING

How do you ensure a successful marketing campaign? Is it based on the number of likes, views, shares or your ROI from the marketing budget? There are a lot of companies that have already implemented the SMART approach to ensure they can get the right result. This article is mainly for businesses that do want [...]

Content Strategy & SEO: A Match Made In Heaven

Content Strategy & SEO: A Match Made In Heaven

In today’s day and age, it is paramount that every company has a content strategy or is at least planning to have one.The most important thing brands want is an audience. Consumers are continuously scouring the internet for information about brands. What are they searching? It is content in any form.This is important because it [...]